Context
Rythmeet a startup focused on connecting musicians with collaborators, venues, and studios. The client was looking for a website redesign to improve the user experience and interface.
The challenge
What do we prioritize?
Through internal critique, the team identified that the website lacked a consistent design system and had confusing flows. The team recognized that the time frame did not permit a complete website redesign, so the main features we prioritized was changing the process in users creating a profile (assigned to 4 designers) and creative an event (assigned to 3 designers). We believed this would best achieve the goal of improving the user experience as well as increase visibility in events.
Brainstorming
Identifying the problems.
After auditing the existing website as a team, we identified two main problems.
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01
Inconsistent Components UI elements were duplicated adjacently and rebuilt inconsistently across the website -
02
Long Flows Key tasks required the users to scroll through long pages, taking them longer to find specific details.
Design process
Rebuilding.
My contribution
Creating Events
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Visibility
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Relevence
The entry point fto create an event was originally from the hero and moved to a place that was more consistent with the content it provided.
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Reduced long flows
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Guided onboarding
To avoid the users traveling to another page, the process of creating an event was changed to a pop-up flow.
The steps were also broken down into multiple steps to give users a clear sense of progress in response to their input.
Reflection
What I learned.
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Design Collaboratively vs. Independently
Receiving other designers’ feedback and understanding different perspective and approaches alongside my work taught me how to continue prioritizing design decisions while still being receptive to input.
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Project Scoping
Prioritizing the flows with the biggest impact rather than trying to address every issue identified. Quality over quantity.
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Organization
With so many designers working in one space, keeping files and designs organized was necessary.